B72 Showroom – Where the Dresses Find Their Home

This was the moment Fannica Alta Moda moved in – not just into a space, but into a feeling.
The campaign was shot inside the B72 Showroom, where the garments could finally be seen within their own four walls.

This place is more than just a studio.
It holds silence, the energy of creation, and the scent of fresh coffee around every piece.
You don't just see clothes here – you witness a brand taking shape in its own space.